Electric vehicle sales are increasing by 33% every year, with a projected 35 million EVs on the road by 2020. EVs are no longer a niche segment of the automobile market, but are becoming the primary form of transportation for numerous Americans every year. As a retailer, you should be asking yourself how you can capitalize on this trend towards clean transportation.

Common sense suggests that as more people embrace clean transportation, a growing number of your customers will be arriving at your establishment in an electric car. A key way to establish an ongoing relationship with this new wave of customers is by providing them with a valuable service – a place to charge their car.

EV charging stations do more than just provide a valuable service to customers. They are also a visual indication of your company’s commitment to sustainability and a great way to convey a 21st century, cutting-edge image.

Why Should Retailers Install EV Charging Stations?

Some of the benefits of installing EV charging stations include:

• Providing a valuable service to EV drivers
• Showing consumers that you’re serious about sustainability and clean transportation
• Enhancing the visual appeal of your store with high-tech charging stations
• Providing a way to market to a new “eco-friendly” demographic
• Helping establish a positive relationship with EV drivers